Lessons from the Concept A Sedan - Mercedes A-Class Sedan USA Forum
 
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post #1 of 3 (permalink) Old 11-03-2017, 07:57 PM Thread Starter
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Lessons from the Concept A Sedan


Surfaces With Reduced Lines

As more news breaks on the all-new A-Class Sedan, we'll take a moment here to look back at what fundamentals Mercedes might stick with through production.

To start, the main focus so far is the new take on design that we haven't seen much from Mercedes with more angular and hard lines than what we'v been used to. Bringing it all together is the "predator face" front-end, similar to the AMG GT but shared more with the upcoming AMG Hypercar. Reduced body lines keeps design along the body panels subtle and simple.

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The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The “Aesthetics A” sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “Sensual Purity”. “Our Concept A Sedan shows that the time of creases is over,” says Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
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Contemporary Design Language

If you like what Mercedes has done to the compact luxury car segments so far then the all-new A-Class Sedan will impress you. Not only does it get a refreshing new take on design but the specific segment it sits in fills a vital role. Sitting in between the CLA and C-Class, if you understand both those models, it might be easy to see why the A-Class Sedan can have a lot of appeal. The CLA has always been criticized for looking cheap and showing signs of it as you dig into it, starting at a few thousand more, the A-Class Sedan could solve that.

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The current compact vehicle generation is crucially contributing to Mercedes-Benz’s most successful and rejuvenated appearance ever to make 2016 the sixth record year in succession. More than two million compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity, and driving pleasure, model variety is a crucial factor for success: with the A- and B-Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA five differently positioned variants are available on the market.
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Study Of a Compact Premium Sedan

While the CLA was more entry-level luxury, compact premium luxury is the brands new focus that has been getting unsurprisingly positive response. It pulls what you like about the C-Class and E-Class, and packages it into a well proportioned compact that will help to kick off a new era of design and performance DNA for Mercedes. Although a lot of what you see here refers to the Concept, we're confident that Mercedes won't disappoint, already some production features can be seen in recent A-Class Hatch Spy Shots.

Quote:
The Concept A Sedan has been designed with the proportions of a dynamic, coup-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C-pillar, larger side windows and the higher beltline. The muscular-seeming wheel arch design featuring a reduced arch dimension emphasizes the exclusive 20-inch wheels. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.

The light alloy wheels radiate technical precision with their sporty aero-wheel look featuring a structured surface between the spokes. The striking front expresses self-confidence: this is crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.
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“Stimulating Contrast”

The "predator" face, as Mercedes calls it, is the main focus in this part and what helps to define the A-Class Sedan apart from all other sedans Mercedes has to offer. Although what you willl read below sounds great, what will come in lower trim A-Class Sedans and for which markets is still in question. But if you're happy with body design alone with the fine details coming after, even a base trim will be well received.

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The headlamps with their eyebrows as a typical feature of the brand as well as the striking grid structure on the inside guarantee a confident look – and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – “stimulating contrast” is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.
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Unusual Lighting Technology

Being the first compact premium sedan wearing an all-new design, we could be seeing a first in lighting technology come time for production. So far A-Class Hatch spy shots show a new take on the well know "multibeam LED" lights, system similar to the 2018 C-Class. But remember, this is a design unlike any Mercedes product before it, what will come to production is up for debate. Discuss below.

Quote:
This unusual lighting technology is also used at the rear: the striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy, the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.
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post #2 of 3 (permalink) Old 11-04-2017, 04:17 PM
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I wouldn't call it reduced lines with all the pined metal on its hood and side, but it does look a lot cleaner than all the aggressive ridges I'm seeing these days.
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post #3 of 3 (permalink) Old 11-12-2017, 07:52 AM
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Originally Posted by APlus View Post
I wouldn't call it reduced lines with all the pined metal on its hood and side, but it does look a lot cleaner than all the aggressive ridges I'm seeing these days.
I think what was meant is the fact that it doesn't have all the hard lines that you typically see with the way current and now outgoing MB models are like. Just look at the E-Class, C-Class, GL-Class and even the S-Class. Of all those the S-Class is as reduced as it gets, only now lower end products like this are catching up.
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